Spoken word set to a catchy beat, with lyrics that are as haunting as the melody; Ryder Bach’s “New Technology Remix” expresses a love/hate relationship that everyone can relate to. In one minute and fifty-nine seconds, Bach succinctly dictates passive/aggressive angst, with words that are seemingly simple, yet drip with sarcasm. The dichotomy being that the music itself is far more upbeat, leaving one to surmise this is a tongue-in-cheek tribute to a carefully cultivated collaboration.
Long-time friends with Miles Wyoming of New Technology, this remix isn’t out of place and is somewhat romantic. The video, filmed by Bach himself on an iPhone in his New York apartment, is just as eerie and obscure as the song itself. Originally based in Los Angeles, Bach bought a one-way ticket to New York to “find himself,” which really embraces the character of this track.
Watch “New Technology Remix” for yourself:
New Technology plays in LA on Friday, October 16 at Non Plus Ultra along with Free Babies and New Professor label mates Tambourines.